Middle way marketing

You take care of your patients.We'll take care of your growth.

what we do

A full-service marketing agency built for
med spas and wellness clinics

At Middle Way Marketing, we help doctors and med spas grow without the burden of becoming marketers themselves. You take care of patients. We take care of everything that brings them through the door.

That means online advertising, video and photo production, websites built to book appointments, and SEO that gets you found by patients already searching, all working toward one goal: a fuller schedule, filled by the right patients.

What To Expect

What a typical first year with us actually looks like

12-15

Booked Appointments Per Month by Month 3

Not clicks. Not leads. Medically and financially qualified patients booked on your calendar by our US-based appointment setting team.
*Based on a minimum $1,500 monthly ad spend.

90%

Target Keywords Ranking on Page One by Month 6

When a patient searches for your treatment in your city, your practice shows up.
*Based on rankings tracked monthly by our SEO team.

"I was not even showing on Google at all. In about a month of the team managing my SEO, the leads started coming in directly from Google. To say I am happy is an understatement. Thank you! As a small business owner, this is invaluable to the success of my business."

Tami Podlasek · Med spa owner · Seminole, FL

How We Can Help

You don't need marketing.
You need more patients.

You didn't open your practice to become a marketer. You opened it to care for patients. Our job is to keep your schedule full so you can focus on your business.

01

Get found first

When a patient in your city searches for your treatment, you’re the practice they see. Page 1 rankings, top-of-page ads, and social campaigns that put you in front of people already looking.

02

Earn their trust

Before a patient ever calls, they decide whether you look credible. A fast, elegant website and content that shows real results make that decision easy.

03

From interest to bookings

Interest means nothing if no one follows up. Every inquiry gets tracked, answered, and booked, so a busy front desk never costs you a patient.

Partners you can trust

We only work with doctors, med spas, and healthcare practices, so we never have to guess at the compliance rules that govern your marketing.

Client stories

Trusted by practices
nationwide

Real doctors and med spa owners, real results. Here's what it's like to hand your marketing to a team that only works in healthcare.

Ready to grow without the guesswork?

Book a free strategy call, or grab our step-by-step social media playbook and get started today.

Tami Podlasek

Seminole, FL

I have been in business for over 7 years, unfortunately have been using a different marketing company. I made the switch to Middle Way Marketing and my only regret is I didn’t do it sooner. Jess and her team completely renovated my website turning it from a dud to a WOW. ALL of my patients have been complimenting how beautiful my site is. The process was easy, her team listened and was available to answer any and all of my questions along the way in a timely manner.

I also invested in their SEO services. Prior to, I was not even showing on google AT ALL. In about a month with Remy managing my SEO the leads started coming in directly from Google. To say I am happy is an understatement. THANK YOU!! As a small business owner this is invaluable to the success of my business.

Marie Stormi Rowe, MD, FACOG

Greenville, NC

If you are looking for a strong, responsive working relationship in the realm of marketing and website development, along with unmatched professionalism, you will find it with the Middle Way Team. Middle Way will not disappointment and the members of their team are a pleasure to interact with and have ultimate grace and consideration to work through requests no matter how complicated. They are great communicators. Whether you are located on the east or west coast, you will feel like they are next door in their responsiveness, collaboration and connection.

Dr. Iris B. Bernstein, MD

Tucson, AZ

I’m not sure what ad you are running or algorithm you’re using but its WORKING!!!!! I have had a great run with “GOOD” leads last week and over the weekend. Ladies are paying for consults!! It’s been great and exciting.

Dr. Ibrahim, MD

Toledo, OH

Middle Way Marketing did an incredible job from start to finish with our Med Spa Content at iBeauty Med Spa! They were extremely organized and very detailed providing us with step by step instructions prior to our media day to ensure our team had a successful outcome. Nina literally gave me an hour by hour breakdown so we can stay on track and ensure they captured all the content we wanted. Jeremy and his team were fantastic, making us all (who are not actors) feel very comfortable and confident in front of the camera. The footage they captured was amazing but the real magic was the final videos and photos. They were able to capture and help explain to our audience what the technology does and also give a personality behind the providers. Making people feel comfortable with the new devices we launched and the providers that will be using the devices. They quickly provided our footage for review and made any edits we asked for without any problems. We are now working with them on the social media launch and I can’t wait for our existing and new clients to see what we have in store for them. I highly recommend the entire team and encourage you to reach out to them if you are looking for help with professional content creation and marketing!

Dr. Leah Johnson, OD, FAAO, FSLS, FBCLA

Phoenix, AZ

I’ve worked with MWM on 2 projects now. I was very pleased with the first round of videos/marketing/social media that they made for my eye care clinic. I am looking forward to the 2nd session that we just completed filming. I’ve worked closely with Nina and appreciate her work style; she is transparent, professional, organized, and things run smoothly according to plan. The film crew came out to my clinic location and Axel was easy to work with would understand how I’m looking to convey things, he would just “get it”. I think it is because this company specifically works with healthcare. I have already recommended this to several other doctors with clinics who are looking to expand their marketing and image presence.

a woman with long brown hair

Annette Daniels

Novi, MI

I have been working with Middle Way Marketing for about 2 years. They helped me to rebrand and grow my business from a solo enterprise to a multi employee medical spa. My clients rave about how easy to use and beautiful my website is. The team there has always been helpful with suggestions and quick to make changes and adapt when requested. I would highly recommend their services.

a man in a white coat

James S. Linder MD

Memphis, TN

The website design process with Middle Way was very smooth, and delivered on time as expected. The website is very functional and we are pleased with the layout. We do a lot of aesthetics so we needed a very professional site. We have made a few little tweaks along the way and they have handled these within a few days. Thank you Middle Way. 

dr jimmy

Dr. Jimmy Ninh, MD

Chicago, IL

Responsive and effective, that’s how I’d describe Middle Way. Their quality of work and responsiveness are always top notch. They’ve helped us establish our business via their online market and CRM services. Would not hesitate to recommend. Remy and Conner are fantastic to work with.

a woman smiling for the camera

Ellen Addison

Omaha, NE​

I have had a wonderful experience with Middle Way Marketing from the initial website design and build to the ongoing support. The responsiveness and service have been amazing. Any time I wanted to make a change, it only took an email request and it was done within a few days. Having Middle Way handle the website for my new start-up business has been a huge help getting off the ground with a functional and professional-looking website.  I am so appreciative for all that Jess and the team has done for me.  

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