A marketing team that only works in healthcare, balancing the art of storytelling with the science of what actually books patients.
The name comes from the Buddhist idea that balance, avoiding, extremes, is the path forward. We bring that philosophy to our marketing approach by balancing creative and data, letting whichever one fits the moment lead the strategy. The result is work that’s authentic and effective: marketing that convinces patients to book.
Our work is clean, stylized, and creative. Our communication is clear and concise. We balance the art of storytelling with science of digital marketing to set our clients apart.
We started in video production and grew into a full team offering Google Ads, SEO, website design, and social campaigns. That range, paired with our balance of craft and strategy, is what makes us a premier partner for the health and wellness industry.
Conner began his career in film & television at Warner Bros and NBC Universal. When he’s not working you can usually find him rock climbing, golfing or on the couch watching a movie.
Nina is a nerd at heart with a passion for health & wellness. She always starts her day with an early workout followed by a cup of coffee. Outside of work, she loves to spend time with her family & island hop!
Jess has worked in digital marketing, design, and website development since before the dawn of Instagram. Outside of work you can find Jess enjoying her local Brooklyn restaurants or watching Netflix with her two shih tzus.
Ajilé is a small-town Southern Jersey girl who loves beach days & vegan dishes. With an extensive TV/Film Production background, she keeps busy producing video content. In her spare time, Ajilé enjoys the study of conscious living, spirituality & new-age beliefs.
Born and raised in Odessa, TX, Michael grew up with aspirations of one day joining the film and media industry. He understands the true value of hard work and is happy to be the official Hype Man for Middle Way Marketing.
Mary, a Texas native, was born in Austin and raised in Smithville. Graduating from Texas State University with a degree in Marketing, she enjoys baking and reading in her free time.
Cierra is a proud Bostonian with a passion for art & design. She is a self-proclaimed ramen connoisseur & can always be spotted holding an iced coffee or boba!
With a background in Psychology and Digital Marketing, Nicole enjoys analyzing data and research. She also LOVES to laugh!! In her free time, you can find her with her family, making snarky jokes, and bingeing The Real Housewives.
A certified roller coaster enthusiast, Jeremy is a Texas native who loves his cameras, camping, and tending his garden. You can find him at Barton Springs Pool in the morning and at home watching Jeopardy in the evening.
A Northern California native, Nate loves spending time outdoors with his wife, son and pup. He enjoys cooking, having a new project to work on, and rooting for his Niners.
I’m a coffee lover who enjoys exploring new coffee shops wherever I go. I’m passionate about staying active and embracing wellness. In my free time, I love recreating healthy dessert recipes from TikTok.
Video Editor
Joelle is a native Texan who loves ice cream and going on long walks with her dog. She enjoys candid photography and dancing to live bands.
A creative at heart and a dedicated eater at stomach. If he’s not out grubbing, Carlos is always connecting with the world through a camera lens, paint and music. Can be seen at the gym or on a trail with his dog!
A swiss army knife of creative skills, Sabine enjoys staying busy sculpting with clay and glass, shooting film and learning about new materials to build with. The rest of the time she bikes around the lake trails and watches birds.
Born & raised in Texas, Ben has a passion for video creation, games, traveling, and history. During travels, you can usually find him in a museum.
