Custom Instagram and Facebook campaigns that grow your following and fill your schedule, built for how patients actually discover practices.
In today’s competitive healthcare and aesthetic services landscape, a strong visual presence isn’t just a bonus, it’s essential. Potential clients are constantly inundated with information, making it crucial to capture their attention and build unwavering trust from that very first interaction. That first scroll should stop them in their tracks because you’re showing up with content that looks and feels like quality.
You can’t afford to blend in with basic. Generic stock photos and amateur visuals won’t suffice in today’s discerning market. To truly resonate with your audience and showcase the unique value of your practice, you need strategic visual storytelling, professional-quality images that reflect your med spa or medical practice’s brand personality, videos that educate and inspire trust, and tailored content that speaks directly to your ideal clientele. With our Custom Social Media Campaign, we handle the entire process, from shooting high-quality photo and video content at your location to turning a single content shoot into a 4-month organic strategy that boosts engagement, brand authority, and visibility.
What Sets Us Apart
Our team specializes in social media campaigns for doctors and med spas that help you connect with your local community, turn followers into patients, and set your practice apart.
We take care of it all: our end-to-end service encompasses on-site professional photo and video production, expert editing and content creation, strategic planning for a 4-month organic social media campaign, and consistent posting and engagement on Facebook and Instagram. We’ve built our custom social media campaign service to bring as much value as possible.
Even better? These visuals aren’t just for socials; they fuel ad campaigns, website redesigns, visuals for the screens in your waiting room, and more. One shoot. Endless potential.
Are you ready to take the next step in your business?
Schedule a call with our team to get started!
Customized videos and photos will take your practice’s website or social media marketing campaign to the next level and set you apart from your competition.
Middle Way has a network of hundreds of videographers and photographers throughout the country who have all been trained by our staff in health and wellness content creation. They understand the different services med spas, doctors, therapists, etc., offer and know how those services must be filmed and photographed to tell a compelling story.
How It Works
Discovery Call
We’ll walk you through the entire process, covering everything from the production day to the 4-month social media campaign, answering any questions along the way.
Creative Brief Delivery
You’ll receive a summary of deliverables and breakdown of the production day, plus pre-written scripts that you’ll be able to review and approve before we move forward.
Two Weeks Before Production
We’ll touch base again about two weeks before the production date to confirm details, answer any final questions, and make sure everything is aligned for the big day.
Production Day
Enjoy a full 8.5-hour session, which will include capturing interviews, your treatments in action, and plenty of time for high-quality photos of your staff and facility.
Content Delivery (1 Month Later)
Approximately the production day, we’ll deliver the final content for your approval. If you have any edits or adjustments, we’ll make sure to take care of them.
4-Month Social Media Plan
Next, we’ll create a tailored 4-month social media plan and send it to you for approval. Once approved, we’ll be ready to roll it out!
Social Media Posting & Reporting
We’ll begin posting content for 4 months across your social media platforms and send you reports along the way, with ongoing account management support.
Rinse & Repeat
If you choose to continue, we’ll start the process again to keep your brand growing and your social media presence thriving!
1 Full Production Day (8.5 hours)
On-site photo and video shoot tailored to your treatments and practice branding.
4 Widescreen Treatment Videos (30-60 seconds)
Professionally edited, high-quality videos showcasing your treatments and services to use on your website.
8 Instagram Reels (20-40 seconds)
Engaging, short-form video content to capture attention and boost engagement.
1 Practice Overview Video (60-90 seconds)
A polished interview-style video featuring a b-roll of your office and treatments.
40 Edited Stills/Photos
Treatment photos
1 headshot for up to 10 people
Group photo of your team
Location shots of your office or practice space
6-Month Social Media Campaign
We'll manage your Facebook and Instagram campaign for 6 months, using organic growth strategies to boost your visibility and connect with your audience through posts and engagement.
We combine professional production, creative content creation, and organic social media management to deliver a campaign that stands out. Here’s what you’ll get:
Have something else in mind for your project? Contact our team to discuss creating a tailored content + strategy package for your vision.
BUILD YOUR BRAND
Client stories
Real doctors and med spa owners, real results. Here's what it's like to hand your marketing to a team that only works in healthcare.
I’ve been in business for over 7 years unfortunately have been using a different marketing company I made the switch to Middle Way Marketing and my
Tami Podlasek
Seminole, FL
If you are looking for a strong responsive working relationship in the realm of marketing and website development along with unmatched
Marie Stormi Rowe, MD, FACOG
Greenville, N
I’m not sure what ad you are running or algorithm you’re using but its WORKING!!!!! I have had a great run with “GOOD” leads last week and
Dr. Iris B. Bernstein, MD
Tucson, AZ
Middle Way Marketing did an incredible job from start to finish with our Med Spa Content at iBeauty Med Spa Jeremy and his team were fantastic making
Dr. Ibrahim, MD
Toledo, OH
I’ve worked with MWM on 2 projects now I was very pleased with the first round of videos/marketing/social media that they made for my eye care
Dr. Leah Johnson OD
Phoenix, AZ
I have been working with Middle Way Marketing for about 2 years They helped me to rebrand and grow my business from a solo enterprise
Annette Daniels
Novi, MI
The website design process with Middle Way was very smooth and delivered on time as expected The website is very functional and we are pleased
James S. Linder MD
Memphis, TN
Responsive and effective that’s how I’d describe Middle Way Their quality of work and responsiveness are always top notch They’ve helped us
Dr. Jimmy Ninh, MD
Chicago, IL
I have had a wonderful experience with Middle Way Marketing from the initial website design and build to the ongoing support
Ellen Addison
Omaha, NE
I have been in business for over 7 years, unfortunately have been using a different marketing company. I made the switch to Middle Way Marketing and my only regret is I didn’t do it sooner. Jess and her team completely renovated my website turning it from a dud to a WOW. ALL of my patients have been complimenting how beautiful my site is. The process was easy, her team listened and was available to answer any and all of my questions along the way in a timely manner.
I also invested in their SEO services. Prior to, I was not even showing on google AT ALL. In about a month with Remy managing my SEO the leads started coming in directly from Google. To say I am happy is an understatement. THANK YOU!! As a small business owner this is invaluable to the success of my business.
If you are looking for a strong, responsive working relationship in the realm of marketing and website development, along with unmatched professionalism, you will find it with the Middle Way Team. Middle Way will not disappointment and the members of their team are a pleasure to interact with and have ultimate grace and consideration to work through requests no matter how complicated. They are great communicators. Whether you are located on the east or west coast, you will feel like they are next door in their responsiveness, collaboration and connection.
I’m not sure what ad you are running or algorithm you’re using but its WORKING!!!!! I have had a great run with “GOOD” leads last week and over the weekend. Ladies are paying for consults!! It’s been great and exciting.
Middle Way Marketing did an incredible job from start to finish with our Med Spa Content at iBeauty Med Spa! They were extremely organized and very detailed providing us with step by step instructions prior to our media day to ensure our team had a successful outcome. Nina literally gave me an hour by hour breakdown so we can stay on track and ensure they captured all the content we wanted. Jeremy and his team were fantastic, making us all (who are not actors) feel very comfortable and confident in front of the camera. The footage they captured was amazing but the real magic was the final videos and photos. They were able to capture and help explain to our audience what the technology does and also give a personality behind the providers. Making people feel comfortable with the new devices we launched and the providers that will be using the devices. They quickly provided our footage for review and made any edits we asked for without any problems. We are now working with them on the social media launch and I can’t wait for our existing and new clients to see what we have in store for them. I highly recommend the entire team and encourage you to reach out to them if you are looking for help with professional content creation and marketing!
I’ve worked with MWM on 2 projects now. I was very pleased with the first round of videos/marketing/social media that they made for my eye care clinic. I am looking forward to the 2nd session that we just completed filming. I’ve worked closely with Nina and appreciate her work style; she is transparent, professional, organized, and things run smoothly according to plan. The film crew came out to my clinic location and Axel was easy to work with would understand how I’m looking to convey things, he would just “get it”. I think it is because this company specifically works with healthcare. I have already recommended this to several other doctors with clinics who are looking to expand their marketing and image presence.
I have been working with Middle Way Marketing for about 2 years. They helped me to rebrand and grow my business from a solo enterprise to a multi employee medical spa. My clients rave about how easy to use and beautiful my website is. The team there has always been helpful with suggestions and quick to make changes and adapt when requested. I would highly recommend their services.
The website design process with Middle Way was very smooth, and delivered on time as expected. The website is very functional and we are pleased with the layout. We do a lot of aesthetics so we needed a very professional site. We have made a few little tweaks along the way and they have handled these within a few days. Thank you Middle Way.
Responsive and effective, that’s how I’d describe Middle Way. Their quality of work and responsiveness are always top notch. They’ve helped us establish our business via their online market and CRM services. Would not hesitate to recommend. Remy and Conner are fantastic to work with.
I have had a wonderful experience with Middle Way Marketing from the initial website design and build to the ongoing support. The responsiveness and service have been amazing. Any time I wanted to make a change, it only took an email request and it was done within a few days. Having Middle Way handle the website for my new start-up business has been a huge help getting off the ground with a functional and professional-looking website. I am so appreciative for all that Jess and the team has done for me.
