Google advertising

Right when a patient searches, you're there.

Targeted Google Ads that put your practice at the top of the results the moment someone looks for your treatment, no waiting to climb the rankings.

What To Expect

What a typical first year with us actually looks like

300-600

Ads Clicks

Real people clicking through to your practice from a targeted ad, not just seeing it. Each one is a patient actively interested enough to take the next step.
*Based on a minimum $1,500 monthly ad spend.

15+

Bookings Per Month

The ones who reached out. Actual phone calls and completed forms from patients ready to book, not anonymous traffic.
*Based on a minimum $1,500 monthly ad spend.

1k-10k

Ad Impressions

How many times your ad put your practice in front of a potential patient in your area. The top of the funnel that feeds every call and click below.
*Based on a minimum $1,500 monthly ad spend.

Targeted Advertising Means
Real Results for Your Medical Practice.

In today’s digital world, having a strong online presence is vital for medical professionals looking to grow their practice and doctors and med spas attract more patients. Using Google Ads for your medical practice is a powerful way to put your services at the forefront of the right audience at the right time. As experts in managing Google advertising for physicians, we understand the nuances of marketing healthcare services.

What Sets Us Apart

Experience and Expertise in the Complex World of Healthcare Marketing.

Handling Google ads for medical practices involves more than just setting up campaigns. It requires understanding the healthcare industry’s compliance and ethical advertising standards. 

Having worked with hundreds of medical practices across the U.S., we are well-versed in the specific challenges and opportunities in healthcare marketing. Our experience in managing Google Ads for doctors has taught us what works and what doesn’t, allowing us to save you time and money while achieving better results.

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Are you ready to take the next step in your business?
Schedule a call with our team to get started!

Get in Front of the Right Audience at the Right Time.

Struggling to get noticed online? Google Ads provide an efficient, scalable way to drive relevant traffic to your practice immediately after launch.

Whether you are a doctor, therapist, or counselor, our tailored Google advertising strategies ensure that your ads reach potential patients actively seeking your expertise.

Unlike organic search results that take time to climb the rankings, Google Ads immediately puts your practice at the top of search results pages. This instant visibility ensures that potential patients actively searching for your services see your ad first.

But Google Ads for doctors goes beyond just visibility. Our targeted campaigns are laser-focused, reaching the ideal patients you want to attract. We customize your ads based on demographics, location, and even user behaviour, ensuring your marketing budget is spent efficiently. Plus, Google Adss offers unparalleled transparency. You’ll receive detailed reports tracking every click and conversion, allowing you to optimize your Google Ads campaigns for maximum impact and a strong return on investment.

How It Works

What to Expect

Patient Concierge System 2.0 is a complete appointment-booking system. It starts with targeted Instagram and Facebook ads, and ends with real, qualified patients on your calendar.

1

Keyword Optimization

We analyze your keywords weekly and adjust bids on the most relevant phrases driving clicks, form submissions, and calls to your business.

2

Ad Copy Excellence

We create compelling ad copy that resonates with potential patients, highlighting the unique aspects of your practice while staying compliant with medical advertising regulations.

3

Landing Page Creation

Convert more of your ad traffic into consultation bookings with optimized landing pages that reflect your medical practice's specific services and values.

Key Benefits

Google Advertising

IMMEDIATE VISIBILITY. MEASURABLE RESULTS.

Client stories

Trusted by practices
nationwide

Real doctors and med spa owners, real results. Here's what it's like to hand your marketing to a team that only works in healthcare.

Why should doctors run Google Ads?
Google Ads for doctors helps practices show up right when people are searching for their services. It places a listing at the top of the search results, which can bring more traffic and inquiries to your practice’s site.

How is Google Ads for doctors different from SEO?
SEO, or search engine optimization, builds visibility over time. Google Ads for doctors provides immediate exposure by placing your practice at the top of search results. If you want to generate faster leads or promote a new service, ads are a great complement to your SEO strategy.

Can Google advertising target patients in specific locations?
Yes. Your Google Ads campaign can focus on certain cities, ZIP codes, or even a set distance from your office. This ensures your ads reach the right local audience for your doctors’ office or med spa.

Who will write and manage the ad copy?
Our in-house team specializes in Google Ads for healthcare providers. We handle everything from keyword research to ad copywriting and campaign optimization, while keeping your ads compliant with Google’s healthcare advertising policies.

How soon can I expect to see results from Google Ads?
Many doctors and other practices notice an increase in clicks and new leads within the first few weeks after launch. Results continue to improve as we monitor data and fine-tune the campaign.

Tami Podlasek

Seminole, FL

I have been in business for over 7 years, unfortunately have been using a different marketing company. I made the switch to Middle Way Marketing and my only regret is I didn’t do it sooner. Jess and her team completely renovated my website turning it from a dud to a WOW. ALL of my patients have been complimenting how beautiful my site is. The process was easy, her team listened and was available to answer any and all of my questions along the way in a timely manner.

I also invested in their SEO services. Prior to, I was not even showing on google AT ALL. In about a month with Remy managing my SEO the leads started coming in directly from Google. To say I am happy is an understatement. THANK YOU!! As a small business owner this is invaluable to the success of my business.

Marie Stormi Rowe, MD, FACOG

Greenville, NC

If you are looking for a strong, responsive working relationship in the realm of marketing and website development, along with unmatched professionalism, you will find it with the Middle Way Team. Middle Way will not disappointment and the members of their team are a pleasure to interact with and have ultimate grace and consideration to work through requests no matter how complicated. They are great communicators. Whether you are located on the east or west coast, you will feel like they are next door in their responsiveness, collaboration and connection.

Dr. Iris B. Bernstein, MD

Tucson, AZ

I’m not sure what ad you are running or algorithm you’re using but its WORKING!!!!! I have had a great run with “GOOD” leads last week and over the weekend. Ladies are paying for consults!! It’s been great and exciting.

Dr. Ibrahim, MD

Toledo, OH

Middle Way Marketing did an incredible job from start to finish with our Med Spa Content at iBeauty Med Spa! They were extremely organized and very detailed providing us with step by step instructions prior to our media day to ensure our team had a successful outcome. Nina literally gave me an hour by hour breakdown so we can stay on track and ensure they captured all the content we wanted. Jeremy and his team were fantastic, making us all (who are not actors) feel very comfortable and confident in front of the camera. The footage they captured was amazing but the real magic was the final videos and photos. They were able to capture and help explain to our audience what the technology does and also give a personality behind the providers. Making people feel comfortable with the new devices we launched and the providers that will be using the devices. They quickly provided our footage for review and made any edits we asked for without any problems. We are now working with them on the social media launch and I can’t wait for our existing and new clients to see what we have in store for them. I highly recommend the entire team and encourage you to reach out to them if you are looking for help with professional content creation and marketing!

Dr. Leah Johnson, OD, FAAO, FSLS, FBCLA

Phoenix, AZ

I’ve worked with MWM on 2 projects now. I was very pleased with the first round of videos/marketing/social media that they made for my eye care clinic. I am looking forward to the 2nd session that we just completed filming. I’ve worked closely with Nina and appreciate her work style; she is transparent, professional, organized, and things run smoothly according to plan. The film crew came out to my clinic location and Axel was easy to work with would understand how I’m looking to convey things, he would just “get it”. I think it is because this company specifically works with healthcare. I have already recommended this to several other doctors with clinics who are looking to expand their marketing and image presence.

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Annette Daniels

Novi, MI

I have been working with Middle Way Marketing for about 2 years. They helped me to rebrand and grow my business from a solo enterprise to a multi employee medical spa. My clients rave about how easy to use and beautiful my website is. The team there has always been helpful with suggestions and quick to make changes and adapt when requested. I would highly recommend their services.

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James S. Linder MD

Memphis, TN

The website design process with Middle Way was very smooth, and delivered on time as expected. The website is very functional and we are pleased with the layout. We do a lot of aesthetics so we needed a very professional site. We have made a few little tweaks along the way and they have handled these within a few days. Thank you Middle Way. 

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Dr. Jimmy Ninh, MD

Chicago, IL

Responsive and effective, that’s how I’d describe Middle Way. Their quality of work and responsiveness are always top notch. They’ve helped us establish our business via their online market and CRM services. Would not hesitate to recommend. Remy and Conner are fantastic to work with.

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Ellen Addison

Omaha, NE​

I have had a wonderful experience with Middle Way Marketing from the initial website design and build to the ongoing support. The responsiveness and service have been amazing. Any time I wanted to make a change, it only took an email request and it was done within a few days. Having Middle Way handle the website for my new start-up business has been a huge help getting off the ground with a functional and professional-looking website.  I am so appreciative for all that Jess and the team has done for me.  

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