We get you ranking on the first page of results for the treatments patients in your area are already searching for, so you’re the obvious local choice.
Page 1 Ranking
In search for 90% of target keywords
When a patient searches for your treatment in your city, your practice is on the first page they see, where nearly all the clicks go.
*Based on keyword rankings tracked monthly by our SEO team.
8–10 Months
Months for target keywords to rank in the top results
SEO is a long game, and we’re honest about that. Most practices see their priority keywords climb into top positions within eight to ten months of consistent work.
*Based on typical timelines; results vary by market and competition.
A strong online presence is essential in today’s health and wellness landscape, but simply having a website isn’t enough! If potential patients can’t find you in search results, their business will go elsewhere.
We specialize in local search engine optimization (SEO) for medical professionals, including doctors, therapists, counselors, and med spa owners, helping health and wellness businesses reach a wider audience and attract more qualified leads for long-term, sustainable growth while delivering a better return on investment for your marketing budget.
WHAT SETS US APART
Are you ready to take the next step in your business?
Schedule a call with our team to get started!
How It Works
SEO is a long game, but it’s a measurable one. These are the numbers we track and the results consistent work delivers.
Discovery Call
You'll meet with our healthcare marketing team to talk through your goals, the areas you serve, and the treatments and services you most want patients to find you for.
Keyword Analysis
Our SEO team researches the exact terms your potential patients are searching, so we can target the searches most likely to bring you booked appointments.
On-Page Analysis
We audit your website to find the pages and elements holding your rankings back, and map out what needs to change.
Implementation
We optimize your site's content, structure, and local signals, set up your Google Business Profile, and structure your pages so AI search tools can find and recommend you, not just traditional search engines.
Ongoing Monitoring
Every week, we publish fresh blog content and Google Business Profile posts, written to perform in both traditional search and the AI tools patients now use to find care. Consistent weekly activity is where long-term ranking gains come from.
Monthly Reporting
We track your rankings and results and deliver a clear report to your inbox every month, so you always know where you stand.
TRUE SEO PARTNERS FOR YOUR BUSINESS
Client stories
Real doctors and med spa owners, real results. Here's what it's like to hand your marketing to a team that only works in healthcare.
I’ve been in business for over 7 years unfortunately have been using a different marketing company I made the switch to Middle Way Marketing and my
Tami Podlasek
Seminole, FL
If you are looking for a strong responsive working relationship in the realm of marketing and website development along with unmatched
Marie Stormi Rowe, MD, FACOG
Greenville, N
I’m not sure what ad you are running or algorithm you’re using but its WORKING!!!!! I have had a great run with “GOOD” leads last week and
Dr. Iris B. Bernstein, MD
Tucson, AZ
Middle Way Marketing did an incredible job from start to finish with our Med Spa Content at iBeauty Med Spa Jeremy and his team were fantastic making
Dr. Ibrahim, MD
Toledo, OH
I’ve worked with MWM on 2 projects now I was very pleased with the first round of videos/marketing/social media that they made for my eye care
Dr. Leah Johnson OD
Phoenix, AZ
I have been working with Middle Way Marketing for about 2 years They helped me to rebrand and grow my business from a solo enterprise
Annette Daniels
Novi, MI
The website design process with Middle Way was very smooth and delivered on time as expected The website is very functional and we are pleased
James S. Linder MD
Memphis, TN
Responsive and effective that’s how I’d describe Middle Way Their quality of work and responsiveness are always top notch They’ve helped us
Dr. Jimmy Ninh, MD
Chicago, IL
I have had a wonderful experience with Middle Way Marketing from the initial website design and build to the ongoing support
Ellen Addison
Omaha, NE
How long does it take to see results from local SEO & marketing for doctors and med spas?
Some doctors’ offices or med spas start noticing progress within a few weeks, but meaningful, lasting results usually take around three to six months. Local SEO builds gradually as your visibility and reputation strengthen.
What’s the difference between local SEO and traditional SEO?
Traditional SEO aims to rank your website on a broader or national level. Local SEO focuses on helping your doctor’s office or med spa show up for searches within your immediate area, connecting you with nearby patients who are ready to book.
Can you help multi-location practices with local SEO?
Multi-location practices can absolutely benefit from local SEO. Each office can have its own tailored strategy so every location improves its presence in local searches and attracts the right patients.
Do doctors really need Google Business Profile optimization?
A complete and well-maintained Google Business Profile is one of the most crucial tools for marketing and local SEO, ensuring visibility. It highlights your contact information, hours, and reviews, helping potential patients find and trust your doctor’s office or med spa more quickly.
Is local SEO for doctors a one-time service?
Local SEO works best when it’s ongoing. Regular updates, fresh content, and review management keep your doctor’s office or med spa competitive and maintain your visibility over time.
I have been in business for over 7 years, unfortunately have been using a different marketing company. I made the switch to Middle Way Marketing and my only regret is I didn’t do it sooner. Jess and her team completely renovated my website turning it from a dud to a WOW. ALL of my patients have been complimenting how beautiful my site is. The process was easy, her team listened and was available to answer any and all of my questions along the way in a timely manner.
I also invested in their SEO services. Prior to, I was not even showing on google AT ALL. In about a month with Remy managing my SEO the leads started coming in directly from Google. To say I am happy is an understatement. THANK YOU!! As a small business owner this is invaluable to the success of my business.
If you are looking for a strong, responsive working relationship in the realm of marketing and website development, along with unmatched professionalism, you will find it with the Middle Way Team. Middle Way will not disappointment and the members of their team are a pleasure to interact with and have ultimate grace and consideration to work through requests no matter how complicated. They are great communicators. Whether you are located on the east or west coast, you will feel like they are next door in their responsiveness, collaboration and connection.
I’m not sure what ad you are running or algorithm you’re using but its WORKING!!!!! I have had a great run with “GOOD” leads last week and over the weekend. Ladies are paying for consults!! It’s been great and exciting.
Middle Way Marketing did an incredible job from start to finish with our Med Spa Content at iBeauty Med Spa! They were extremely organized and very detailed providing us with step by step instructions prior to our media day to ensure our team had a successful outcome. Nina literally gave me an hour by hour breakdown so we can stay on track and ensure they captured all the content we wanted. Jeremy and his team were fantastic, making us all (who are not actors) feel very comfortable and confident in front of the camera. The footage they captured was amazing but the real magic was the final videos and photos. They were able to capture and help explain to our audience what the technology does and also give a personality behind the providers. Making people feel comfortable with the new devices we launched and the providers that will be using the devices. They quickly provided our footage for review and made any edits we asked for without any problems. We are now working with them on the social media launch and I can’t wait for our existing and new clients to see what we have in store for them. I highly recommend the entire team and encourage you to reach out to them if you are looking for help with professional content creation and marketing!
I’ve worked with MWM on 2 projects now. I was very pleased with the first round of videos/marketing/social media that they made for my eye care clinic. I am looking forward to the 2nd session that we just completed filming. I’ve worked closely with Nina and appreciate her work style; she is transparent, professional, organized, and things run smoothly according to plan. The film crew came out to my clinic location and Axel was easy to work with would understand how I’m looking to convey things, he would just “get it”. I think it is because this company specifically works with healthcare. I have already recommended this to several other doctors with clinics who are looking to expand their marketing and image presence.
I have been working with Middle Way Marketing for about 2 years. They helped me to rebrand and grow my business from a solo enterprise to a multi employee medical spa. My clients rave about how easy to use and beautiful my website is. The team there has always been helpful with suggestions and quick to make changes and adapt when requested. I would highly recommend their services.
The website design process with Middle Way was very smooth, and delivered on time as expected. The website is very functional and we are pleased with the layout. We do a lot of aesthetics so we needed a very professional site. We have made a few little tweaks along the way and they have handled these within a few days. Thank you Middle Way.
Responsive and effective, that’s how I’d describe Middle Way. Their quality of work and responsiveness are always top notch. They’ve helped us establish our business via their online market and CRM services. Would not hesitate to recommend. Remy and Conner are fantastic to work with.
I have had a wonderful experience with Middle Way Marketing from the initial website design and build to the ongoing support. The responsiveness and service have been amazing. Any time I wanted to make a change, it only took an email request and it was done within a few days. Having Middle Way handle the website for my new start-up business has been a huge help getting off the ground with a functional and professional-looking website. I am so appreciative for all that Jess and the team has done for me.
