About Our Marketing Agency

SEO For Therapists

MWM Blue Logo - our agency

our agency

Our Philosophy

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MWM Blue Logo - our agency

our agency

Our Philosophy

The name “Middle Way” stems from the Buddhist philosophy that avoiding extremes and living a balanced life will lead to enlightenment. Our team follows this philosophy by emphasizing both the artistically-minded and data-driven sides of marketing, letting the visuals or the data guide us where appropriate. This produces an authentic yet effective marketing product that convinces patients to book a consultation or service with our clients.

Our work is clean, stylized, and highly creative. Our written and verbal communication is clear and concise, and our visual communication echoes that through simplicity and innovative visuals. We balance the art of storytelling with the science of digital marketing to set our clients apart.

Small Business Body Big Business Mind

We take great pride in our services, and our commitment to this balance is the cornerstone of our success, allowing us to produce work that is not only visually compelling but also effective in helping our partners achieve their goals.

We have grown from specializing in video production to offering various services, including social media advertising, Google PPC advertising, Website Design, and Search Engine Optimization (SEO). With these services and our balanced approach, Middle Way stands out as a premier marketing agency for the health and wellness industry. our agency our team

We take great pride in our services, and our commitment to this balance is the cornerstone of our success, allowing us to produce work that is not only visually compelling but also effective in helping our partners achieve their goals.

We have grown from specializing in video production to offering various services, including social media advertising, Google PPC advertising, Website Design, and Search Engine Optimization (SEO). With these services and our balanced approach, Middle Way stands out as a premier marketing agency for the health and wellness industry. our agency our team

About Our Marketing Agency image 1!

A Balanced Approach

At Middle Way Marketing, we strive to achieve the perfect balance between creativity and strategy.

We take great pride in our services, and our commitment to this balance is the cornerstone of our success, allowing us to produce work that is not only visually compelling but also effective in helping our partners achieve their goals.

We have grown from specializing in video production to offering various services, including Google PPC advertising, Website Design, and Search Engine Optimization (SEO). With these services and our balanced approach, Middle Way stands out as a premier marketing agency for the health and wellness industry.

About Our Marketing Agency

Meet Middle Way Marketing

We take great pride in our services, and our commitment to this balance is the cornerstone of our success, allowing us to produce work that is not only visually compelling but also effective in helping our partners achieve their goals.

We have grown from specializing in video production to offering various services, including Google PPC advertising, Website Design, and Search Engine Optimization (SEO). With these services and our balanced approach, Middle Way stands out as a premier marketing agency for the health and wellness industry. About Our Marketing Agency Meet Middle Way Marketing

Core Values

FLEXIBILITY

UNDERSTANDING

RESPECT

COMMUNICATION

GROWTH

INNOVATION

EFFICIENCY

Our Network

Customized videos and photos will take your practice’s website or social media marketing campaign to the next level and set you apart from your competition. 

Middle Way has a network of hundreds of videographers and photographers nationwide who have extensive training in creating visual content for the health and wellness industry. They understand the different services med spas, doctors, therapists, and other health and wellness businesses offer. This knowledge, paired with their expertise in visual storytelling, uniquely positions our team as experts in telling a compelling story through video and photography.

Meet Our Team

Interested In A Career At MWM?

Are you interested in joining the Middle Way team? Dive into the fast-paced world of digital marketing and collaborate with our talented group. Let's grow some brands together!

Conner Professional

Conner O'Rourke

Founder & CEO

Conner began his career in film & television at Warner Bros and NBC Universal. When he’s not working you can usually find him rock climbing, golfing or on the couch watching a movie.

Nina Professional

Nina Volostnova

Account Manager

Nina is a nerd at heart with a passion for health & wellness. She always starts her day with an early workout followed by a cup of coffee. Outside of work, she loves to spend time with her family & island hop!

Jess Professional

Jess Pendleton

Senior Director of Digital Operations

Jess has worked in digital marketing, design, and website development since before the dawn of Instagram. Outside of work you can find Jess enjoying her local Brooklyn restaurants or watching Netflix with her two shih tzus.

Ajilé Professional

Ajilé Weldon-Lively

Senior Content Producer

Ajilé is a small-town Southern Jersey girl who loves beach days & vegan dishes. With an extensive TV/Film Production background, she keeps busy producing video content. In her spare time, Ajilé enjoys the study of conscious living, spirituality & new-age beliefs. 

Michael Professional

Michael Jimenez

Post Production Supervisor

Born and raised in Odessa, TX, Michael grew up with aspirations of one day joining the film and media industry. He understands the true value of hard work and is happy to be the official Hype Man for Middle Way Marketing.

Mary Professional

Mary Molinar

Website Project Coordinator

Mary, a Texas native, was born in Austin and raised in Smithville. Graduating from Texas State University with a degree in Marketing, she enjoys baking and reading in her free time.

Cierra Professional

Cierra Freitas

Digital Content Lead

Cierra is a proud Bostonian with a passion for art & design. She is a self-proclaimed ramen connoisseur & can always be spotted holding an iced coffee or boba!

Nicole Professional

Nicole Ballard

Marketing Operations Manager

With a background in Psychology and Digital Marketing, Nicole enjoys analyzing data and research. She also LOVES to laugh!! In her free time, you can find her with her family, making snarky jokes, and bingeing The Real Housewives.

Jeremy Professional

Jeremy Lohr

On Site Director

A certified roller coaster enthusiast, Jeremy is a Texas native who loves his cameras, camping, and tending his garden. You can find him at Barton Springs Pool in the morning and at home watching Jeopardy in the evening.

Nate Professional

Nate Ellering

Senior Video Editor

A Northern California native, Nate loves spending time outdoors with his wife, son and pup. He enjoys cooking, having a new project to work on, and rooting for his Niners.

Sophi Castillo

Sophi Castillo

Social Media Marketing Specialist

I’m a coffee lover who enjoys exploring new coffee shops wherever I go. I’m passionate about staying active and embracing wellness. In my free time, I love recreating healthy dessert recipes from TikTok.

Joelle Professional

Joelle Savage

Video Editor

Joelle is a native Texan who loves ice cream and going on long walks with her dog. She enjoys candid photography and dancing to live bands.

Carlos Professional

Carlos Hinojosa

Video Editor

A creative at heart and a dedicated eater at stomach. If he’s not out grubbing, Carlos is always connecting with the world through a camera lens, paint and music. Can be seen at the gym or on a trail with his dog!

Sabine Fletcher

Assistant Video Editor

A swiss army knife of creative skills, Sabine enjoys staying busy sculpting with clay and glass, shooting film and learning about new materials to build with. The rest of the time she bikes around the lake trails and watches birds.

Benjamin Lynwood Creech

Assistant Video Editor

Born & raised in Texas, Ben has a passion for video creation, games, traveling, and history. During travels, you can usually find him in a museum.

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