We’re a trusted partner for social media video creation that drives real growth. We produce high-quality, story-driven video content that captures attention, builds trust, and inspires action. From your feed to your front desk, our videos are designed to work hard for your brand everywhere your audience sees you.

Born in the Heart of Austin, Trusted by Leading Healthcare and Wellness Brands

We specialize in creating video content for medical practices, med spas, and wellness-based businesses that want to connect with their audience in an authentic, engaging way. Every video we produce is crafted to elevate your online presence, strengthen your reputation, and help you attract more of the right clients.

Custom Social Media Campaigns

Our Custom Social Media Campaign package gives your practice a complete library of professional, versatile video content, all captured in a single day.

Our production team films four of your key treatments or services on location, highlighting your expertise, your team, and your results. Once the content is edited and approved, we launch your six-month organic campaign across Facebook and Instagram to keep your brand visible and engaging online.

Your videos can be used in countless ways beyond social media:

• Add them to your website to showcase treatments and testimonials
• Play them in-office to educate patients while they wait
• Use them in digital ads 
• Feature them at events or presentations to tell your brand story

These videos are built to be repurposed and reused across your marketing, giving you lasting value and consistent visual branding long after your shoot day.

What’s Included

Production Day (8–10 Hours)
A full day on site capturing your treatments, team, and atmosphere with professional equipment and creative direction.

Content Creation:

1. 4 Widescreen Treatment Videos (30–60 seconds each)
2. 8 Reels (20–40 seconds each)
3. 1 Practice Overview Interview (60–90 seconds, with treatment and office b-roll)
4. 40 Edited Photos (for post support and marketing collateral)
5. 1 Headshot for up to 10 Team Members
6. 1 Group Photo

Campaign Management
Once the content is approved, our team manages a six-month organic campaign on Facebook and Instagram to showcase your brand and maximize engagement.

Why Our Videography Works

We do more than make videos. We create visual assets that tell your story and sell your services. Each video is crafted to feel authentic, professional, and on-brand, blending creative direction with proven marketing strategy.

Your campaign is designed to build recognition, strengthen credibility, and turn interest into inquiries. With our versatile, high-quality content, you will have everything you need to stay consistent and visible across every platform that matters.

HIPAA-Compliant Digital Marketing

Middle Way Marketing is a HIPAA-compliant digital marketing agency. We understand the compliance and confidentiality standards required for healthcare and wellness professionals. Our systems are secure, our team is trained annually, and we maintain BAAs with all vendors to protect your data and your patients.

Let’s Talk Videos

Ready to create powerful, versatile video content for your brand?

Whether it’s for your social channels, website, ads, or in-office displays, our team is here to help you shine on every screen.

Contact us to explore our social media video creation services.