When med spas and cash-pay practices want more patients, they often jump straight into Google Ads and lead generation. But without the right foundation, those efforts fall flat. That’s exactly what Middle Way Marketing’s Brett (Founder & COO) & Conner (Founder & CEO) break down in their recent appearance on the Acupuncture Marketing School podcast with Michelle Grasek.
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Key Takeaways from the Episode:
✅ Landing Page vs. Website? – Sending traffic to a high-converting landing page instead of a cluttered homepage can drastically improve your results. Keep it clear, easy to navigate, and focused on a single action: booking an appointment.
✅ Common Website Red Flags – No clear call to action? Slow load times? No mobile optimization? If your site has these issues, ads won’t fix them—you need to address the foundation first.
✅ How Much Should You Spend on Google Ads? – A good starting budget for most practices is $2,000–$3,000 per month. More competitive areas may need higher budgets to see results.
✅ What Defines Success? – It’s not just about clicks. True success means consistent patient inquiries, booked appointments, and actual revenue growth.
Want to dive deeper into these strategies? Check out Brett and Conner’s full conversation on the Acupuncture Marketing School Podcast on Spotify & Apple Podcasts!
